The objective of this module is to develop student observation and visual appreciation skills. Students will learn how to explain their design ideas through illustration and flat technical drawing. They will develop practical colouring skills to render different textile textures and patterns. Students will record the design process through the sketchbook, using various media and techniques.
Patternmaking and Production
The aim of this module is to allow students to transform their sketches into wearable dresses. Students will learn elementary patternmaking principles and methods for women wear. They will familiarize with basic production techniques, including fabric cutting and manipulation, sewing, and finishing.
Fashion History and Culture
This module intends to situate fashion in a broader historical and cultural context. Students will investigate how different social, national, ethnic and gender factors affect the way individuals and groups construct and project their identities through their dress. They will be introduced to a range of research approaches to improve their communication skills.
Fashion Marketing and Merchandising
This modules aims to provide the necessary understanding of the fashion industry. Students will practice essential market research skills to analyse consumer behaviour and forecast future trends. They will study key merchandising, marketing, branding and promotion principles to develop original strategies and tactics.
The objective of this module is to nurture student creativity through the exploration of mix media. Students will discover various material manipulation and decoration methods. They will gain visual communication skills to communicate their unique ideas through compelling mood-boards and presentations.
This module combines the visual, cultural, production and business knowledge into a single package. Students will go through the whole design development process – from the conceptualization stage to the creation of original outfits. They will refine their production skills and develop their own portfolio.
All assessment is based on 100% coursework.
Profile of lecturers and their respective teaching modules
The average lecturer/student ratio is 1 : 20 (lecture)
The average lecturer/student ratio is 1 : 20 (tutorial)
Click here to download profiles of lecturers.